Why did guardian soulmates closing?

The Guardian is closing its online dating service Guardian Soulmates because it is no longer viable. The service, which has about 35,000 free members and paid subscribers, will close at the end of June, it said. The 15 years since its launch has seen the growth of global dating apps such as Tinder, Hinge and Bumble.

What happened to guardian soulmates?

We announced the closure on 14 May 2020 on the Guardian Soulmates site with a message to our soulmates: The end is finally here – after more than 15 years of online dating Guardian Soulmates will be closing this June. There are so many dating apps now, so many ways to meet people, which are often free and very quick.