Google became caught up in the storm of its own making when it marketed Glass. The company wanted to capitalize on the hype, hope, and potential of the product instead of selling the reality.
What was the purpose of Google Glass?
Google Glass. Google Glass is a wearable, voice- and motion-controlled Android device that resembles a pair of eyeglasses and displays information directly in the users field of vision. Google Glass offers an augmented reality experience by using visual, audio and location-based inputs to provide relevant information.
When did Google Glass get invented?
The product was publicly announced in April 2012. Sergey Brin wore a prototype of the Glass to an April 5, 2012, Foundation Fighting Blindness event in San Francisco. In May 2012, Google demonstrated for the first time how Google Glass could be used to shoot videos.
What is Google Glass and why did it fail?
Unfortunately, the Glass failed because the inventors excluded defining and validating the users and what difficulties it was solving for them. Instead, they determined the product would sell itself even without actual solutions or importance, that its hype would be sufficient to appeal to everyone.
Why did Google stop Google Glass?
There are two major reasons why the product failed from the consumer perspective and the first was the design. At the time, Glass looked rather clunky and was still considered to be in the prototype phase. While a newer version did improve the design, it wasnt enough to make a huge difference in sales.