A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer.

What is the landing page on a website?

A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Once theyre on your landing page, users are encouraged to take an action, such as joining your list or buying your products.