Business matchmaking software gathers data on how your attendees network, from the amount of meetings they book to the most popular interests at the event. This data tells you how effective your event networking was and how you can improve it.

What are B2B brands?

The term Business-to-Business brand (abbreviated: B2B brand or B-to-B brand) describes brands for industrial and capital goods, machines for instance. Such brands sell their products to processing enterprises which in turn advertise that they integrate these brands in their products (Intel Inside).