As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

How is a landing page different from a website?

Whats the Difference Between a Landing Page and a Homepage? Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business website — Homepages are the front page of a business website. Landing pages have a single goal — Homepages promote website browsing.

Can you use a landing page as a website?

Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages, though they can be at the same domain. Landing pages are built to drive traffic for a specific marketing campaign goal.

Why you need a landing page?

A landing page is a great way to drive traffic, improve your SEO and build your brand. Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.